A growing concern in the quality wine industry is the increasing possibility for counterfeit bottles, especially for the very limited and exclusive production of top wines. In 2014 we started researching the different possibilities starting with bubble tag systems to microchip systems (Near Field Communication) which we liked very much and opened up more possibilities in the future like traceability, warehouse management, temperature information during transportation, etc…

As of the vintage 2016, our Grand Vin Magma® has an NFC chip integrated into the label of each bottle which contains information regarding the authenticity of the wine. As technology evolves, we will add more useful information like bottle date, number of bottles produced of this wine, etc…

The use of this unique product authentication system will guarantee that you are buying an authentic bottle and at the same time receive correct information about the wine.

Beside the microchip protection, we use unique Ardeaseal closures on all our bottles and magnums, which are another guarantee for authenticity as these patented closures are manufactured in only 1 factory in the world.

As of the vintage 2022, all our crus including Magma®, will be bottled in a personalized bottle, which will improve the guarantee for authenticity of our wines to another level.

How does the microchip system work in practice:
Although the RFID/NFC microchip technology is very sophisticated, it is very easy to use with modern smartphones:

Turn the bottle until you get to the QR code with the indication “product authentication system”;
Hold your NFC technology enabled smartphone within 2 centimeters of the NFC logo;
You are now being directed to the information page of this specific bottle.